Here’s a thread□ #seo - Simone De Palma □ June 25, 2022īecause this is the main gate to the realm of Entity Research. Entities are sexier than keywordsĪlthough this mantra has been around since Rankbrain took over in 2015, recent advancements in the humanization of Google followed by the ongoing evolution in search patterns have prompted the industry to narrow down their analysis of NLP and NLU in SEO See moreĪ few personal considerations about this enchanting dive into the state of Google Search from search engine itself is not dying, it’s the way people search and browse the Internet that has changed over the years. Recently Google has been training its search ranking algorithms with machine learning models aimed to hone in on search results clustering performance and improve the understanding of human-like search queries.Īs a result, content strategists are changing their approach to content copywriting by adopting a view consisting of perceiving the World Wide Web as “Things” and no more as “Strings”.
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